Google Ads managed down to the penny
Keywords, negatives, bids, ad copy, and tracking — handled end to end by people who check the account like it's their own money. You see exactly where every click came from and what it turned into.
The short version
PPC management means someone is actually in your Google Ads account every week — pruning search terms, adding negatives, testing ad copy, and moving budget toward the campaigns that produce calls and forms. We set up conversion tracking first so decisions run on real numbers, not gut feel. Your ad spend goes straight to Google and stays separate from our fee. Management is included in our monthly plans, which you can cancel any month, and every engagement starts with a fixed-price quote within one business day.
Every dollar reports for duty.
Budgets stay yours, targets stay local, and every campaign is tracked to the call or booking it produced — so scaling up is a decision, not a gamble.
See real client work →Why it matters
PPC Management on the Grand Strand
The search terms report is where Google Ads accounts live or die. Left alone, your budget bleeds into searches you never wanted: wrong towns, wrong services, people looking for jobs instead of quotes. Weekly negative keyword work stops that bleed. It isn't glamorous, and that's exactly why most accounts never get it — it's tedious work that only shows up in the numbers.
Tracking comes before optimization, always. If the account can't tell the difference between a click and a customer, every bid decision is a guess. We wire up call tracking and form tracking on day one, so when we say a campaign is working, we can show you the calls it produced — not just the clicks it bought.
Seasonality matters more here than most places. Search behavior on the Grand Strand swings hard between July and January, and a bid strategy that prints money in summer can waste it all winter. We plan budgets around your actual busy season, and we pull back when the demand isn't there instead of spending for the sake of spending.
What's included
- Account and campaign structure build or rebuild
- Keyword research and match-type strategy
- Weekly search terms review and negative keywords
- Ad copy writing and ongoing testing
- Bid and budget management
- Call and form conversion tracking
- Location and ad schedule targeting
- Monthly plain-English reporting
- You keep ownership of your ad account
Who it's for
Home service businesses
HVAC, plumbing, roofing, and electrical companies from Conway to Murrells Inlet that need the phone ringing this week, not after six months of waiting on rankings to move.
Owners burned by a past agency
You've paid for management before and never understood what you got. You want someone who shows the search terms, explains the changes, and reports in numbers you recognize.
Businesses already spending on Google
The account runs, but nobody has touched it in months. You suspect there's waste in there and you'd rather find it now than fund it for another year.
How it works
Three steps, no surprises.
1. Audit and tracking
We review what's in the account, fix conversion tracking, and set a baseline so every change afterward can be measured against something real.
2. Rebuild and launch
Campaigns get structured around your services and service area, with ad copy written for how people around here actually search.
3. Weekly management
Search terms pruned, negatives added, bids adjusted, ads tested. Budget flows toward what produces customers, and the report shows it plainly.
Plans & pricing
What PPC management costs here.
Fixed numbers, published on purpose. The quote you get in one business day pins the exact scope to one of these.
One-time, fixed, agreed in writing before any money moves.
- Account and campaign structure build or rebuild
- Keyword research and match-type strategy
- Weekly search terms review and negative keywords
- Ad copy writing and ongoing testing
- Bid and budget management
- …and 4 more — see the full list
The same team, month after month — steady work, monthly reporting, cancel any month.
- Ongoing PPC management only — nothing else bundled in
- No lock-in, no minimum term
Every monthly plan includes this service — and all 104 others. The tier sets the depth.
- Reef Shark — $1,000/mo
- Mako — $2,500/mo
- Great White — $5,000/mo
Frequently asked
How fast does PPC start working?
Ads can show the day campaigns launch, which is the whole appeal — no waiting on rankings. But the first weeks are a learning period: we're finding which keywords, ads, and audiences actually produce customers for your business. Expect early data quickly and better efficiency as the account matures. We won't promise a specific result, because nobody honestly can.
What budget do I need to make Google Ads worth it?
Enough to buy meaningful data in your market — click prices vary a lot between, say, a beachfront restaurant and a personal injury firm. Ad spend is your own budget, paid directly to Google and separate from our fee. During the quote we'll tell you honestly whether your budget fits your market, or whether another channel would serve you better.
Do I own my Google Ads account?
Yes, without exception. The account lives under your ownership, we work inside it with our own access, and if we ever part ways you keep everything — campaign history, data, and all. Agencies that hold accounts hostage are a big part of why owners distrust this industry, and we're not interested in being part of that pattern.
What's the difference between PPC and SEO?
PPC buys placement now; SEO earns it over time. Paid ads show the day you launch and stop the day you stop paying. SEO takes months to build but keeps working without a per-click cost. Most established businesses end up wanting both, but if the phone needs to ring this month, PPC is the tool that can move that fast.
How much of your ad budget is going to searches you never wanted?
Send us the account or just your goals. You'll get a fixed-scope, fixed-price quote within one business day — no pressure, no lock-in.
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