Keep your ads in-house. Borrow our eyes.
You run the account. We audit it, find the waste, and hand your team a roadmap they can execute — plus straight answers whenever they hit something weird. Expert help without handing over the keys.
The short version
Not every business should outsource its ads. If you have someone capable in-house, consulting is often the smarter buy: we audit the account top to bottom, document what's leaking money, and deliver a prioritized fix list your team executes themselves. Then we stay available for questions — the 'is this normal?' moments that otherwise cost your team days of second-guessing. It's a fixed-scope project, quoted at a fixed price within one business day, with no pressure to convert into a management retainer.
Every dollar reports for duty.
Budgets stay yours, targets stay local, and every campaign is tracked to the call or booking it produced — so scaling up is a decision, not a gamble.
See real client work →Why it matters
PPC Consulting on the Grand Strand
The person running your ads doesn't need to be replaced — they need a second set of eyes from someone who lives in these platforms daily. Most in-house accounts we review have the fundamentals in place and money leaking through details: match types too loose, tracking counting the wrong things, budget split by habit instead of results. A focused audit surfaces those in weeks, not quarters.
There's a conflict of interest baked into most agency audits: the audit is a sales pitch, so everything looks broken and the answer is always a retainer. Ours isn't structured that way. Consulting is the product — a fixed-price project with a defined deliverable. If the honest finding is that your account is in good shape, that's what the report says, and that's worth knowing too.
The roadmap is written for your team, not for us. Every recommendation comes with the why, the how, and the priority order, in language a competent marketer can act on without calling us. Plenty of Grand Strand businesses have someone sharp wearing the marketing hat alongside three other hats — our job is making that person more effective, not making them dependent.
What's included
- Full account audit: structure, keywords, ads, bids, budgets
- Search terms and wasted-spend analysis
- Conversion tracking review and correction plan
- Competitive landscape review for your market
- Prioritized fix list with plain-English explanations
- Written roadmap your team can execute
- Walkthrough call to present findings
- Follow-up window for questions during implementation
Who it's for
Teams with an in-house ads person
Someone on staff runs the campaigns and does it decently. You want an expert review to catch what they can't see from inside the account every day.
Owners who like the controls
You run your own Google Ads and prefer it that way. You'd pay for a professional audit and a straight answer, but not for a monthly retainer.
Businesses vetting an agency's work
Another company manages your ads and something feels off. You want an independent expert read on the real account data before you renew, renegotiate, or walk away.
How it works
Three steps, no surprises.
1. Access and audit
You grant read-only access. We go through the account line by line and document everything — what's working, what's leaking, what's missing.
2. Findings and roadmap
You get a written report and a walkthrough call: prioritized fixes, the reasoning behind each, and what to tackle first.
3. Support while you fix
Your team implements. We stay reachable for questions during the follow-up window, so nobody stalls out on an ambiguous setting or a strange result.
Frequently asked
Is this just a sales pitch for your management service?
No, and the pricing structure is the proof. Consulting is a fixed-scope, fixed-price project quoted within one business day — we get paid for the audit and roadmap whether or not you ever buy anything else. Some clients later ask us to manage the account; most take the roadmap and run it themselves. Both outcomes are fine with us.
What do you need from us to start?
Read-only access to your ad account and analytics, plus a short conversation about your business: what you sell, what a customer is worth, and what you've been trying to accomplish with the ads. That context matters — a structure that's wrong for one business is right for another. From there we work independently and come back with findings.
Our ads person is defensive about outside review. How do you handle that?
Carefully and respectfully — we've been the person on the other side of an audit. The report critiques the account, not the human, and in most reviews we find real things to genuinely praise alongside the fixes. Good in-house marketers usually end up glad for the review, because it either validates their instincts or hands them ammunition for changes they already wanted.
Can you audit ads on platforms besides Google?
Yes. Google Ads is the most common request, but we also review Meta, YouTube, and Microsoft Ads accounts, and how the platforms work together — or fail to. If your spend is spread across channels, tell us during the quote and we'll scope the audit to cover the whole picture rather than one slice of it.
When did an outside expert last look at your ad account?
Tell us what you're running and what worries you. Fixed-scope audit, fixed price, quoted within one business day.
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