Amazon advertising beyond the search results page
Sponsored ads reach people already searching for you. Amazon DSP and retail media reach the ones who aren't yet — on Amazon, on its streaming properties, and across the web, using Amazon's shopper data. Built for brands ready to scale.
The short version
There's a ceiling on search ads: once you've captured the people typing your keywords, spending more mostly buys the same shoppers twice. Retail media is what's above that ceiling. Amazon DSP places your brand in front of audiences built from real purchase behavior — people who bought in your category, browsed your competitors, or lapsed after buying you once — across Amazon's sites, its streaming inventory, and the wider web. It's a bigger machine with real minimum budgets, which is why we scope it custom for every brand.
Win the shelf you can't see.
Marketplace search is its own game with its own rules. Listings, reviews, and ads tuned so your product is the one that shows up and sells.
See real client work →Why it matters
Amazon Retail Media on the Grand Strand
What makes Amazon's retail media different from ordinary display advertising is the data underneath it. These audiences aren't built from guesses about demographics — they're built from what people actually bought and browsed. That's a targeting foundation most advertising simply doesn't have. Used well, it means reaching category buyers before they search, winning back customers who lapsed, and staying in front of shoppers who viewed your product and walked away.
Used badly, it's an expensive way to buy impressions nobody remembers — which is the honest risk, and why this is an enterprise-level service rather than a starter one. DSP campaigns need meaningful budgets, clean measurement, and a strategy that connects upper-funnel reach to what happens on your listings. We'll tell you plainly whether your brand is ready for it. If sponsored ads still have room to run, we'll say so and save you the bigger check.
Every engagement is scoped custom and quoted within one business day, with our management fee flat and separate from your media budget — which stays your own, paid to Amazon. That separation matters more here than anywhere, because DSP budgets are large enough that percentage-of-spend pricing quietly rewards agencies for scaling spend, not results. Flat fee means our only incentive is the work.
What's included
- Readiness assessment before any spend
- Audience strategy from Amazon purchase data
- Amazon DSP campaign setup and management
- Streaming and display placements across Amazon inventory
- Retargeting of browsers and lapsed buyers
- Creative specs and rotation management
- Measurement plan connected to listing performance
- Monthly strategy review with plain numbers
Who it's for
Brands maxed out on search
Sponsored Products runs efficiently but growth has flattened — you've captured most of the demand that already exists. The next customers are the ones who aren't searching yet.
Established brands entering Amazon loudly
You have real distribution and brand recognition elsewhere, and your Amazon entry should look like it. Retail media makes the arrival visible beyond the search bar.
Category players defending share
Competitors keep showing up around your listings and across your category's audience. You want a presence at that layer too, run deliberately and on purpose rather than reactively.
How it works
Three steps, no surprises.
1. Assess readiness
We look at your sales base, margins, and search-ad performance, and tell you honestly whether DSP money is ready to work.
2. Build the audience plan
Custom audiences get built from category, competitor, and past-buyer behavior — each one with a clearly defined job and a defined budget.
3. Launch and measure
Campaigns go live with a measurement plan agreed up front, then get reviewed monthly against real numbers you can actually act on.
Frequently asked
What's the difference between this and regular Sponsored Products?
Sponsored Products puts you in search results when someone types a relevant keyword — it captures existing demand. Retail media through Amazon DSP reaches people based on behavior: what they've bought, browsed, or abandoned, on and off Amazon. One harvests demand; the other builds it. Most brands should max out the first before funding the second, and we'll tell you which side of that line you're on.
Is our brand big enough for DSP?
Maybe — and it's the first question we answer, before any money moves. DSP carries meaningful minimum budgets and rewards brands with an established sales base to retarget and measure against. If you're not there yet, we'll say so directly and point you at what will actually grow you now. This service is flagged enterprise for a reason; selling it to a brand that isn't ready helps nobody.
How does pricing work for retail media management?
Custom scope, quoted within one business day of understanding your brand and goals. Our management fee is flat — never a percentage of your media spend — and your media budget goes to Amazon directly, entirely separate from what you pay us. On budgets this size, that structure is the difference between an agency incentivized to grow your spend and one incentivized to grow your results.
Can you measure whether upper-funnel ads actually work?
Better on Amazon than almost anywhere, because the ad exposure and the purchase happen inside the same ecosystem — Amazon can connect who saw a campaign to who later bought. It's still not perfect, and we won't pretend otherwise: brand advertising always involves some judgment. What you'll get is a measurement plan agreed before launch and monthly numbers presented straight, including the ones that argue against us.
Hit the ceiling on search ads?
Tell us where your Amazon business stands. We'll assess whether retail media is your next move and quote it within one business day.
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